Brand Identity | Logo | Product Mock Up

Whitney White, Owner of 22-Thirty, wanted her brand to reach confident and fashion-forward women! 22-Thirty is an online boutique created for the independent woman that will take herself out to dinner and meet up with her girls for drinks after. The boutique offers a collection of dresses for brunch, date nights, and cozy matching sets for lounging or running errands.

Whitney wanted a soft and neutral color palette with a design that would still stand out at her pop-up events around Charleston, SC, and beyond. We decided to get creative with the numerical digits " 22" and make it the basis of her logo design. 

Next, We provided the boutique with a mockup of the clothing tags, a branded signature designer print, and a storefront sign.